The web used to mean content and static sites. But content isn’t king anymore – the web is shifting from content discovery to functional web use. This shift is clear when we look at the statistics.

Mobile apps are taking over. In a recent analysis, Flurry Analytics found that mobile app use now exceeds desktop and mobile web browsing combined. Take a look at this data:

U.S. Mobile Apps vs. Web Consumption

The change was extraordinarily fast. In minutes per day, mobile app use nearly doubled in the past year.

Flurry’s data illuminates a change the web is undergoing: mobile apps are becoming the preferred way to access the web.  You depend on your mobile phone for the tools you need and the apps you love, increasing the importance of finding apps quickly and painlessly.

GigaOM recently found corroborating data provided by cloud networking provider Meraki. Meraki’s data looks at Wi-Fi use across different devices.

The results are clear. Mobile web use (the green, blue, red, and yellow chunk of the bar on the graphic above) rose 25% in the last year. That doesn’t even include network data like 3G, which would widen the gap in total web use further.

Our growing reliance on mobile apps and mobile devices is a piece of the puzzle the tech world is putting together. App developers, network carriers, software companies, and device manufacturers need to anticipate the specific nature of this shift if they want to own the future.

Flurry and Meraki’s data is yet another sign of the rise of the functional web – the web, broadly defined, that allows us to do things in the digital world. The functional web is finding its way into the homes, cars, and offices of people for whom it was once accessible only on a desktop.