February 23, 2015 by Quixey

Why Mobile UX Needs a Dose of Deep Linking

Developers are always fighting for users. Whether your app is competing with a similar app, or you think you’re really on to something big, you know the way to your user’s heart is through a great UX. It’s how to differentiate yourself and keep users coming back. We’ve all seen the gaps between the UX…

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February 19, 2015 by Quixey

Quixey Questions: Why are you excited about deep linking?

Why are you excited about deep linking? Deep linking takes what works on the desktop web and fixes what does not work on the mobile web. Think about it, in today’s world, if you go on your desktop and click on a hyperlink, it takes you, for example, to a specific restaurant on Yelp. That’s…

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February 17, 2015 by Quixey

3 Reasons You Should Jump on the Deep Linking Train

If you’ve heard all the rave about deep linking in your app, you know there must be substantial values to investing time to adopt it. We’ve all seen the gaps between the UX of the web and mobile. There’s a lot of room to improve this experience, especially on mobile. Deep linking saves users time,…

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February 10, 2015 by Quixey

So, What the @#%& is Deep Linking, Anyway?

Deep linking –  a technology that should help nearly every developer grow their user base and increase engagement. It’s the talk of the town, but what is it, really? Deep linking in itself is not a difficult subject. You probably have a very precise understanding of what it is and we’ll guess that most developers…

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January 9, 2015 by Quixey

ModevCon: Monetizing Your App

Last month, our VP of Monetization Deepak Thakral shared a few new app monetization tips that he then presented at ModevCon. To help you make the most of your app, we wanted to share the complete slides from his presentation. Here’s Deepak with tips on creative ways to monetize your app beyond banner ads, sponsored app installs, and…

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December 10, 2014 by Deepak Thakral

New App Monetization Approaches

More than 2 million apps have generated 100 billion installs across the various app stores. Consumers spend 80 percent of their mobile time on apps, and mobile advertising grew 78 percent to reach $19 billion in 2014. Yet, over half of all the app developers remain below the “app poverty line” of $500/month in earnings. Why is that? Because the top 10 percent of…

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September 5, 2014 by Liron Shapira

Linking to apps – Part 2: The Solution

In last week’s post, we explained the problem of linking to apps. LinkedIn sends you an email with a link in it, you open the email on your smartphone and click the link, and you simply get taken to the LinkedIn mobile website. The LinkedIn app, which you’ve taken the time to install on your phone…

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August 29, 2014 by Liron Shapira

Linking to apps – Part 1: The Problem

How many times have you sent someone a link to a website? You do it all the time. But how many times have you sent someone a link to an app? You’ve probably never done it. Why not? Most people haven’t realized that linking to apps makes just as much conceptual sense as linking to…

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July 17, 2014 by Quixey

Is User Loyalty Falling Flat?

Six years ago, Apple launched the App Store, changing the way we interacted with our mobile devices. Gone were the days of blue-gray screens with black pixels and boxy graphics, or physical buttons that made beeping noises. We had the kind of sleek device we’d expect from Apple, only now connected to the internet. Since the…

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June 27, 2014 by Liron Shapira

Cross-Platform Deep Linking Standards: An Overview

We’ve already seen that 2014 is the year of the deep link. Quixey is on the cutting edge of deep linking into apps, and we’re evolving our Functional Search to index those deep links. Last August, we announced AppURL, our own effort to provide a solution for elegant deep linking into apps (see also our App360 post, Linking to Apps:…

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