app-unbundling

September 5, 2014 by Liron Shapira

Linking to apps – Part 2: The Solution

In last week’s post, we explained the problem of linking to apps. LinkedIn sends you an email with a link in it, you open the email on your smartphone and click the link, and you simply get taken to the LinkedIn mobile website. The LinkedIn app, which you’ve taken the time to install on your phone…

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August 29, 2014 by Liron Shapira

Linking to apps – Part 1: The Problem

How many times have you sent someone a link to a website? You do it all the time. But how many times have you sent someone a link to an app? You’ve probably never done it. Why not? Most people haven’t realized that linking to apps makes just as much conceptual sense as linking to…

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user-loyalty-power-users1

July 17, 2014 by Quixey

Is User Loyalty Falling Flat?

Six years ago, Apple launched the App Store, changing the way we interacted with our mobile devices. Gone were the days of blue-gray screens with black pixels and boxy graphics, or physical buttons that made beeping noises. We had the kind of sleek device we’d expect from Apple, only now connected to the internet. Since the…

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cross-platform-deep-linking-standards1

June 27, 2014 by Liron Shapira

Cross-Platform Deep Linking Standards: An Overview

We’ve already seen that 2014 is the year of the deep link. Quixey is on the cutting edge of deep linking into apps, and we’re evolving our Functional Search to index those deep links. Last August, we announced AppURL, our own effort to provide a solution for elegant deep linking into apps (see also our App360 post, Linking to Apps:…

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sharethrough-native-ads

May 16, 2014 by Quixey

Talking Native Ads with Sharethrough

We’ve covered native advertising before, but interest in the topic made us want to dive in in more detail. To dig deep, we talked to Chris Schreiber, Vice President, Marketing & Communications at Sharethrough, an in-feed ad exchange. We talked with Chris about what native advertising is, why people love it, and whether it’s the future…

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April 3, 2014 by Quixey

Are Surveys the Answer to App Monetization?

Remember reward advertising? It was a popular form of app monetization a few years ago, mainly for games and low-end apps. The idea was that users could earn credits for completing various tasks: downloading other apps, signing up for services, or – for really shady offers – clicking on ads. Rewards were heralded as a…

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January 7, 2014 by Quixey

Install Tracking Best Practices

When it comes to getting your app downloaded and measuring its success, so much of that success is of course attributed to the number of downloads your app gets, and rightfully so. You can’t have a successful app if no one’s using it. However, it’s also been established that there’s a lot of work to do…

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November 4, 2013 by Quixey

App Indexing won’t turn Google Search into Functional Search

Last week, Google announced App Indexing for Google Search. Here’s our take.   Supporting deep links inside apps We’re excited to see that Google is encouraging app developers to support deep linking to their apps. From the App Indexing docs: Step One: Update your app If your Android app does not suport deep linking already, you’ll need…

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October 23, 2013 by Quixey

Announcing Quixey on Android, a Better Way to Find Apps!

Today we’re super excited to announce the launch of our first direct to consumer product, now available for free on Android — download it from Google Play right here and read about it on the product page! Until now, most app search has been based on titles and keywords, which requires users to know the…

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October 3, 2013 by Quixey

Quixey Secures $50M in Series C Funding Led by Alibaba Group

Today we’re thrilled to announce we’ve officially closed our latest round of funding! Series C is led by Alibaba Group, with new investor GGV Capital, and participation from existing investors Atlantic Bridge, Innovation Endeavors, Translink Capital, US Venture Partners, and WI Harper. “Next year, 95% of the world’s population will have mobile access, and by…

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