February 23, 2015 by Quixey

Why Mobile UX Needs a Dose of Deep Linking

Developers are always fighting for users. Whether your app is competing with a similar app, or you think you’re really on to something big, you know the way to your user’s heart is through a great UX. It’s how to differentiate yourself and keep users coming back. We’ve all seen the gaps between the UX…

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February 19, 2015 by Quixey

Quixey Questions: Why are you excited about deep linking?

Why are you excited about deep linking? Deep linking takes what works on the desktop web and fixes what does not work on the mobile web. Think about it, in today’s world, if you go on your desktop and click on a hyperlink, it takes you, for example, to a specific restaurant on Yelp. That’s…

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February 17, 2015 by Quixey

3 Reasons You Should Jump on the Deep Linking Train

If you’ve heard all the rave about deep linking in your app, you know there must be substantial values to investing time to adopt it. We’ve all seen the gaps between the UX of the web and mobile. There’s a lot of room to improve this experience, especially on mobile. Deep linking saves users time,…

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February 10, 2015 by Quixey

So, What the @#%& is Deep Linking, Anyway?

Deep linking –  a technology that should help nearly every developer grow their user base and increase engagement. It’s the talk of the town, but what is it, really? Deep linking in itself is not a difficult subject. You probably have a very precise understanding of what it is and we’ll guess that most developers…

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January 9, 2015 by Quixey

ModevCon: Monetizing Your App

Last month, our VP of Monetization Deepak Thakral shared a few new app monetization tips that he then presented at ModevCon. To help you make the most of your app, we wanted to share the complete slides from his presentation. Here’s Deepak with tips on creative ways to monetize your app beyond banner ads, sponsored app installs, and…

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July 17, 2014 by Quixey

Is User Loyalty Falling Flat?

Six years ago, Apple launched the App Store, changing the way we interacted with our mobile devices. Gone were the days of blue-gray screens with black pixels and boxy graphics, or physical buttons that made beeping noises. We had the kind of sleek device we’d expect from Apple, only now connected to the internet. Since the…

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May 16, 2014 by Quixey

Talking Native Ads with Sharethrough

We’ve covered native advertising before, but interest in the topic made us want to dive in in more detail. To dig deep, we talked to Chris Schreiber, Vice President, Marketing & Communications at Sharethrough, an in-feed ad exchange. We talked with Chris about what native advertising is, why people love it, and whether it’s the future…

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April 3, 2014 by Quixey

Are Surveys the Answer to App Monetization?

Remember reward advertising? It was a popular form of app monetization a few years ago, mainly for games and low-end apps. The idea was that users could earn credits for completing various tasks: downloading other apps, signing up for services, or – for really shady offers – clicking on ads. Rewards were heralded as a…

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January 7, 2014 by Quixey

Install Tracking Best Practices

When it comes to getting your app downloaded and measuring its success, so much of that success is of course attributed to the number of downloads your app gets, and rightfully so. You can’t have a successful app if no one’s using it. However, it’s also been established that there’s a lot of work to do…

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November 4, 2013 by Quixey

App Indexing won’t turn Google Search into Functional Search

Last week, Google announced App Indexing for Google Search. Here’s our take.   Supporting deep links inside apps We’re excited to see that Google is encouraging app developers to support deep linking to their apps. From the App Indexing docs: Step One: Update your app If your Android app does not suport deep linking already, you’ll need…

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