monetization

January 9, 2015 by Quixey

ModevCon: Monetizing Your App

Last month, our VP of Monetization Deepak Thakral shared a few new app monetization tips that he then presented at ModevCon. To help you make the most of your app, we wanted to share the complete slides from his presentation. Here’s Deepak with tips on creative ways to monetize your app beyond banner ads, sponsored app installs, and…

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July 17, 2014 by Quixey

Is User Loyalty Falling Flat?

Six years ago, Apple launched the App Store, changing the way we interacted with our mobile devices. Gone were the days of blue-gray screens with black pixels and boxy graphics, or physical buttons that made beeping noises. We had the kind of sleek device we’d expect from Apple, only now connected to the internet. Since the…

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sharethrough-native-ads

May 16, 2014 by Quixey

Talking Native Ads with Sharethrough

We’ve covered native advertising before, but interest in the topic made us want to dive in in more detail. To dig deep, we talked to Chris Schreiber, Vice President, Marketing & Communications at Sharethrough, an in-feed ad exchange. We talked with Chris about what native advertising is, why people love it, and whether it’s the future…

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April 3, 2014 by Quixey

Are Surveys the Answer to App Monetization?

Remember reward advertising? It was a popular form of app monetization a few years ago, mainly for games and low-end apps. The idea was that users could earn credits for completing various tasks: downloading other apps, signing up for services, or – for really shady offers – clicking on ads. Rewards were heralded as a…

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January 7, 2014 by Quixey

Install Tracking Best Practices

When it comes to getting your app downloaded and measuring its success, so much of that success is of course attributed to the number of downloads your app gets, and rightfully so. You can’t have a successful app if no one’s using it. However, it’s also been established that there’s a lot of work to do…

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November 4, 2013 by Quixey

App Indexing won’t turn Google Search into Functional Search

Last week, Google announced App Indexing for Google Search. Here’s our take.   Supporting deep links inside apps We’re excited to see that Google is encouraging app developers to support deep linking to their apps. From the App Indexing docs: Step One: Update your app If your Android app does not suport deep linking already, you’ll need…

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October 23, 2013 by Quixey

Announcing Quixey on Android, a Better Way to Find Apps!

Today we’re super excited to announce the launch of our first direct to consumer product, now available for free on Android — download it from Google Play right here and read about it on the product page! Until now, most app search has been based on titles and keywords, which requires users to know the…

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October 3, 2013 by Quixey

Quixey Secures $50M in Series C Funding Led by Alibaba Group

Today we’re thrilled to announce we’ve officially closed our latest round of funding! Series C is led by Alibaba Group, with new investor GGV Capital, and participation from existing investors Atlantic Bridge, Innovation Endeavors, Translink Capital, US Venture Partners, and WI Harper. “Next year, 95% of the world’s population will have mobile access, and by…

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September 19, 2013 by Quixey

The New Quixey.com! Part 2: Features

This post is part 2 of a Q&A with Jeff Fan, Quixey’s Principal Designer. Today he talks about some of the new features on Quixey.com. Tile View Throughout our user testing, we noticed a pattern amongst a majority of our users. When evaluating apps, users usually look at screenshots before descriptions or reviews. Screenshots communicate…

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September 19, 2013 by Quixey

Release: Quixey Wins Telecom Council 2013 Zephyr Award for Best Mobile Opportunity

Mountain View, Calif, September 19, 2013 – Today Quixey, The Search Engine for Apps, announced that it has won the Telecom Council 2013 SPIFFY Zephyr Award for Best Mobile Opportunity. The SPIFFY Awards recognize the most outstanding telecommunications start-ups as judged by the members of the Service Providers Forum (SPiF) of the Telecom Council of…

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