Announcing Our Partnership with Ask.com!
The web is transforming, and we’re right there with it.
Today we announced our partnership with Ask.com, providing millions of users with apps to help answer their questions. This signals a shift in the way we search the web, as Ask.com is the first of the world’s largest search engines to feature a third party app search in their primary results—bridging the gap between the app economy and the web.
Now all Ask.com users will see apps in the main search results for any app-specific query, such as “best iphone games for kids,” “apps for finding bicycle trails,” and “angry birds.” In addition, “apps” will now be its own search tab powered by Quixey, next to image, video, and news. All major mobile platforms are supported, including Android, iOS, Windows Phone, and Blackberry.
When people search online, what they don’t realize is that their queries are often better answered with an app as opposed to a blue link with arbitrary information. This partnership caters directly toward this perception of apps as a highly valuable source of content. As Shane McGilloway, Chief Operations Officer at Ask.com, put it, “Q&A sites must deliver content-rich experiences to engage users at scale, [and] apps are gateways to some of the most top-notch digital content out there.”
For example, when you search “watch Toy Story,” you’re not asking for a bunch of arbitrary links about Toy Story and Pixar. What you want is a way to watch the movie online—through apps such as Hulu, Netflix, and HBOGO. In future integrations, “watch Toy Story” will return these apps. Similarly, “how do I book a cab” will return taxi-booking apps that allow you to book a cab on the spot.
We’re currently witnessing a transformation of the web from static sites to apps, and this partnership is a perfect way to blend the two worlds. Instead of a web based largely on content and information, apps have pushed the evolution toward a web of functionality and action. Implementing app results directly into a search engine as large as Ask.com is very significant because it directly caters to this transformation.
Sam Lellouche, Director of Product Management at Quixey, noted the importance of the Ask partnership: “As our largest public partnership, the Ask deal lays a great foundation for future partnerships and product integrations to come,” he said. “We’ve been looking forward to this launch for a long time, and we’re very excited to bring Quixey’s technology to millions of Ask users.”
Quixey is at the forefront of solving the app discovery problem, and this partnership is a clear example of our efforts to change the game when it comes to search. This type of partnership is simply the beginning—users will soon have access to added functionality wherever and whenever they want it, allowing them to solve very specific problems exactly when the need arises. Read more about the Ask integration on TechCrunch, VentureBeat, Associated Press, and Search Engine Journal, and stay tuned for more exciting partnership announcements in the coming year!