We stumble across new apps all the time at Quixey. Understanding apps is our job, so we constantly find apps that change how we operate.

One app that has spread through our office like wildfire is called Rapportive. Rapportive is a really cool tweak to the Gmail interface that allows you to connect with your contacts in other social networks.

If you’re in sales or business development it can be a pain to remember to friend or follow everyone you meet. Unfortunately, complete dedication seems to be the way to make the most of sites like LinkedIn or Facebook.

That’s where Rapportive comes in. In a business context, the best thing about Rapportive is being able to immediately connect with your contacts on LinkedIn. Rapportive turns the “infrequent frenzied adding” LinkedIn technique into a more dependable strategy that doesn’t require special attention. Just click the right button, and you’re done.

It can also be a good idea to install Rapportive if you want to restrict what others can see. When you install Rapportive, you choose which of your social networks you want to sync with the program, limiting how much access you allow.

Rapportive is essentially stitching together multiple planes of the internet to make your life easier. Instant access to the major social networks from your Gmail terminal has proven to be indispensable.

Most of us use Rapportive in the office. At Quixey, we’re huge fans of innovative apps, and so Rapportive comes highly recommended.

The web used to mean content and static sites. But content isn’t king anymore – the web is shifting from content discovery to functional web use. This shift is clear when we look at the statistics.

Mobile apps are taking over. In a recent analysis, Flurry Analytics found that mobile app use now exceeds desktop and mobile web browsing combined. Take a look at this data:

U.S. Mobile Apps vs. Web Consumption

The change was extraordinarily fast. In minutes per day, mobile app use nearly doubled in the past year.

Flurry’s data illuminates a change the web is undergoing: mobile apps are becoming the preferred way to access the web.  You depend on your mobile phone for the tools you need and the apps you love, increasing the importance of finding apps quickly and painlessly.

GigaOM recently found corroborating data provided by cloud networking provider Meraki. Meraki’s data looks at Wi-Fi use across different devices.

The results are clear. Mobile web use (the green, blue, red, and yellow chunk of the bar on the graphic above) rose 25% in the last year. That doesn’t even include network data like 3G, which would widen the gap in total web use further.

Our growing reliance on mobile apps and mobile devices is a piece of the puzzle the tech world is putting together. App developers, network carriers, software companies, and device manufacturers need to anticipate the specific nature of this shift if they want to own the future.

Flurry and Meraki’s data is yet another sign of the rise of the functional web – the web, broadly defined, that allows us to do things in the digital world. The functional web is finding its way into the homes, cars, and offices of people for whom it was once accessible only on a desktop.

The Web In the 90s

In the last 20 years, the web has changed. In the 90s, the web was static- inert pages describing companies, things, ideas, history, and people. Anytime you needed information you had to search  thousands of static pages.  At the time, the “content web” was the forefront of communication technology.

AppsIt isn’t the 90’s anymore. The content web still exists, but a new layer has emerged. Using cross-platform apps like WordPress, Tumblr, Twitter and Facebook, people generate their own content live. Apps like Flipboard and your RSS reader allow you to choose how you engage with this content. Yelp, Maps, Skype, and Dropbox have changed the way we interact with each other and the world. This new layer of active participation is called the functional web.

You engage with the functional web everyday, every time you check your mail, edit a picture, chat with your friends, or open a document. The functional web links us together with mobile, browser, web and desktop apps. All apps live on the functional web.

As a result, people can develop apps that solve real problems for billions of people. We discover and use this technology on the functional web.

So, what’s the point?

Content SearchTraditional search arose in the age of the content web- it doesn’t understand apps, it only understands key words. Unfortunately, with traditional search, it’s remarkably difficult to find the tools you need without exact phrasing or a recommendation from a friend. The functional web needs to be organized so we can discover the apps we need when we need them.

QuixeyThat’s where Quixey comes in. We understand where apps live, how people are using them, what APIs they are linked to and what they do. This knowledge lets Quixey power search for millions of apps across all platforms and devices.

We work to make the functional web seamless. We envision a world in the very near future, where you can jump between platforms and devices without having to worry about finding the right apps. No matter where you are within the functional web, we can find the apps you want – games, client-tracking software, GPS systems, and more.

With the evolution of the digital world, the functional web is here to stay.

We are fast approaching a world where we use apps in every step of our life. A world where every time we need to do something, we just find an app to do it for us.

There are apps for keeping you in-shape, finding cheap gas, tracking your clients, doing your banking, keeping in touch with friends, calling cabs, finding the closest take out restaurant, even waking you up at the best point in your sleep cycle – there are apps for literally everything.

There are millions of digital tools built to help us throughout our days. But right now we can’t always find them at the moments we need them. As Quixey begins to power app search across all platforms, these apps will become easily accessible and change the way we go through our day.

Apps have already started changing our day-to-day behavior.

Shazam App

Remember the days before Shazam? When you wanted to find out the name of a song you would spend 15 minutes searching on a traditional search engine based on the few lyrics you remembered and maybe you would eventually find the song you wanted. Today all you do is press a button on your smart phone and wait for a few seconds.

Picnik App

Before Picnik you would hunt through tons of links related to “editing photos” and hopefully you would find something to help you edit your photos. Today you simply open your one-stop shop for photo editing.

Yelp App

How about the days before Yelp? Finding restaurants was not always as easy as it is today.

There are millions of apps just like the ones listed above, that exist solely to help you throughout your day. By powering app search for all platforms and devices, Quixey will ensure you can find the tools you need at the moment you need them. The digital age will evolve and the way we do things will change.

Last Monday we launched out of Private Beta at TechCrunch Disrupt NYC. May 23rd was a defining day for Quixey and the rest of the App World.

 

At 2am on Monday morning we stealthily launched our partner programs (plugins, APIs and fully customizable search solutions), developer accounts and took the landing page off our site- that was just the beginning.

A few hours later we formally launched as a sponsor at TechCrunch Disrupt at Pier 94.
http://www.quixey.com/ has gone live! Any app lovers, check it out!
morganaaron
May 23, 2011

Going live was a huge moment for the app ecosystem. For the first time, functional search was possible.

Throughout the conference people were constantly surprised that they could find an app for each of their needs. Countless times people said, “whoa – I can’t believe that there is an app for that,” and “wow – your product actually does what you say it will do.”

At the @Quixey booth! It has been a great past two days at #tcdisrupt- Quixey is killing it!
nnirro
May 24, 2011
I’m at the @quixey booth #TCDisrupt NY city, awesome tech, innovation and search: watch this company CID cc @shaig http://yfrog.us/neh1xnz
goldmanmichael
May 23, 2011

The conference was definitely a success. We started conversations with countless partners. We discussed everything from setting up custom search solutions for large international corporations to installing plugins for awesome tech bloggers. Powering millions of search bars is just around the corner.

Proud to be the first site ever to embed @quixey’s (brand new) app searching engine widget! Homepage, stage right.
modmyi
May 24, 2011

We are officially moving at light speed. Since returning to Mountain View, we have had meetings non-stop. Stay tuned for more details, and hang tight because it is going to be a wild ride.