April 20, 2015 by Quixey

Re-engaging App Users With Deep Linking

Apps rarely thrive in a vacuum. It’s important to continuously keep users engaged and moving back towards an app, otherwise engagement can quickly drop off and never be reattained. To that end, deep linking can be used to create a comprehensive and continuous network between related applications. Deep links are a simple, easy to integrate…

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April 13, 2015 by Quixey

Boost App Revenue Through Cross-Promotion

Monetizing apps is tricky. The big developers get huge slices of the growing mobile pie, and smaller developers are left fighting for scraps. We’ve dedicated entire posts to the issue! Cross-promotion is a simple, effective way to instantly boost your mobile user base and help monetize your apps. You can reach a brand new audience…

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April 6, 2015 by Quixey

What if Every App Used Deep Links?

In essence, deep linking is the connective tissue of the world of mobile apps. It’s a way for developers to link to specific pages within the app itself, similar to the way one website links to another. If you run an app for your business, deep linking will help navigate your app users directly to…

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March 30, 2015 by Quixey

How Using Deep Links Increases App Engagement

In a digital world, engagement is the key to just about everything. It isn’t just enough to have a person visit your website, for example – you need to really draw them in and give them something that they can’t find anywhere else. Increased engagement means increased traffic, more leads and ultimately higher sales. The…

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March 25, 2015 by Quixey

Quixey Questions: What are three ways that developers can implement deep links?

  The three ways that developers can implement deep links are:  1. By specifying the link HTML meta tag with rel, type, and title attributes. 2. Using site maps to aid search engine crawlers to identify important links within your web page. 3. Hosting their own AppURL.json file at the root of their domain or…

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March 23, 2015 by Quixey

The Art of App Re-Engagement

Smartphone users are primarily interested in what’s next. Unless you’re looking at niche collector’s markets, nobody shows off their 2012 iPhone, and few people brag about a high score in a game from five years ago that hasn’t been updated since it’s release. Re-engagement is vital. When you sell someone a blender, they’ll probably keep…

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March 19, 2015 by Quixey

Quixey Questions: How does deep linking benefit the consumer?

How does deep linking benefit the consumer? In a nutshell, deep linking helps content and functionality from within apps to be discovered. Apps today can be compared to walled gardens, and consumers looking for information on their mobile devices have to go through multiple steps in order to get to the content they need. First,…

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March 16, 2015 by Quixey

What’s Happening to App Retention?

Have you been keeping a close eye on your app’s user retention? If not, you better start quickly. Retention, the rate at which an app is re-launched during a period of time in the future, is a serious issue for apps. “More than 60% of apps are opened 10 times or fewer after being downloaded,…

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March 13, 2015 by Quixey

Quixey Questions: Why should you invest 2 hours of development time to deep link your app?

  Why should you invest two hours of development time to deep link your app? Deep linking is becoming an inevitable trend at this point, so if you don’t invest a couple of hours of development time to deep link your app, you are falling behind. There are a lot of times that you share…

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March 10, 2015 by Quixey

Quixey Questions: What is the value in crawling the content inside of native apps?

  What is the value in crawling the content inside of native apps? Native apps can be crawled either by running them to see what’s inside or by crawling the content of a web page; which has the same content as what’s in the app. Once you have access to this information, you can efficiently put it…

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