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March 30, 2015 by Quixey

How Using Deep Links Increases App Engagement

In a digital world, engagement is the key to just about everything. It isn’t just enough to have a person visit your website, for example – you need to really draw them in and give them something that they can’t find anywhere else. Increased engagement means increased traffic, more leads and ultimately higher sales. The…

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March 25, 2015 by Quixey

Quixey Questions: What are three ways that developers can implement deep links?

  The three ways that developers can implement deep links are:  1. By specifying the link HTML meta tag with rel, type, and title attributes. 2. Using site maps to aid search engine crawlers to identify important links within your web page. 3. Hosting their own AppURL.json file at the root of their domain or…

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March 23, 2015 by Quixey

The Art of App Re-Engagement

Smartphone users are primarily interested in what’s next. Unless you’re looking at niche collector’s markets, nobody shows off their 2012 iPhone, and few people brag about a high score in a game from five years ago that hasn’t been updated since it’s release. Re-engagement is vital. When you sell someone a blender, they’ll probably keep…

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March 19, 2015 by Quixey

Quixey Questions: How does deep linking benefit the consumer?

How does deep linking benefit the consumer? In a nutshell, deep linking helps content and functionality from within apps to be discovered. Apps today can be compared to walled gardens, and consumers looking for information on their mobile devices have to go through multiple steps in order to get to the content they need. First,…

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March 16, 2015 by Quixey

What’s Happening to App Retention?

Have you been keeping a close eye on your app’s user retention? If not, you better start quickly. Retention, the rate at which an app is re-launched during a period of time in the future, is a serious issue for apps. “More than 60% of apps are opened 10 times or fewer after being downloaded,…

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March 13, 2015 by Quixey

Quixey Questions: Why should you invest 2 hours of development time to deep link your app?

  Why should you invest two hours of development time to deep link your app? Deep linking is becoming an inevitable trend at this point, so if you don’t invest a couple of hours of development time to deep link your app, you are falling behind. There are a lot of times that you share…

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March 10, 2015 by Quixey

Quixey Questions: What is the value in crawling the content inside of native apps?

  What is the value in crawling the content inside of native apps? Native apps can be crawled either by running them to see what’s inside or by crawling the content of a web page; which has the same content as what’s in the app. Once you have access to this information, you can efficiently put it…

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March 9, 2015 by Quixey

What Are Cards And Why Are They Growing In Popularity?

Baseball cards, playing cards, informational flyers, airplane boarding passes – the examples of cards in day to day life are everywhere. They offer an easy way to deliver information in bite-sized pieces, which explains why they have been around for so long. But recently, cards have come to the forefront of technology as well. Most…

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March 6, 2015 by Quixey

Announcing our $60 Million Additional Series C1

At Quixey, our goal is to build the next generation of mobile search. While this sounds grandiose, we believe mobile search is broken and we need a new way of thinking in order to solve some of the hardest technology problems that exist today. Mobile is the new gateway to the Internet, and it brings unprecedented…

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March 5, 2015 by Quixey

Quixey Questions: How does deep linking improve UI/UX?

How does deep linking improve UI/UX? Good UI/UX is about fluidity and ease, and by breaking down some of the barriers in the process of the user getting to the information which they need. By providing deep links and mobile cards we are allowing the user to get to this information without extra steps and…

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